Digital & Media Manager, Pebac

Works with the Brand Managers and the Media agencies to get the best out of each media plan, amplifying the impact of communications.
Executes and Optimizes Digital Programs , working under the strategic framework of the BM.
Delivers guidance on digital strategies including social media engagement KPIs for all assets with supporting threshold and investment guidance.
Adapts or creates culturally relevant digital assets for the brands including content tailored for social media and mobile.
M&E: Uses data to evaluate performance of media, developing insights into the best way to leverage interconnected channels. Builds understanding into what drives sales, iterating work to amplify what gives the biggest return.
Search: Works with the brands team to ensure each brand has a search strategy, ensuring they show up effectively through paid and earned search..
Owns the digital agency relationships across PEBAC and supports procurement and local marketing team in finding the best partners across countries
Responsible for identifying the emerging technology trends, to identify new ways to connect to consumers (in particular within the digital and mobile space).
Leads capability building on digital marketing to create PEBAC functional experts
Searches, spins and creates visibility of brilliant digital marketing initiatives from around the world to inspire brilliance in PEBAC
Builds and manages relationships with big and small media organizations across the full range of media channels. Spotting and experimenting with new channels and partners.
Interacts with the digital COE and with the digital managers in the GBTs who will be accountable for providing the creative platform and parameters within which to operate.

Ciudad: buenos aires