Brand Manager

The Brand Manager will be responsible for driving the growth of the brand within our organisation and ensuring all aspects of its marketing and manufacturing match.

Duties of a Brand Manager include

-Managing all aspects of the brand through the supply chain both tangible and intangible.

-Analysing the brand and current strategy and highlighting areas of weaknesses or conflicting messages.

-Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.

-Sourcing suppliers and products that fit with the context of the brand.

-Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.

-Championing the brand internally making sure all elements of the company understand the brand and its goals.

-Working closely with all parts of the company to ensure commercial goals of the brand are met.

-Developing and sustaining strong working relationships with all stakeholders.

-Playing a key part in buying, sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand.

-Developing high quality and effective marketing materials that align correctly with the overall brand strategy.

-Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.

-Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences.

-Managing external agencies and ensuring marketing budgets are met.

-Seek out new marketing opportunities that fit with the brand and maximising all opportunities for growth.

Our ideal background of a Brand Manager:

-Previous experience working as a brand manager ideally within a similar industry.

-You will have hands on commercial experience and be driven and passionate in your approach to marketing.

-Experience of the full marketing mix is essential.

-The ability to influence staff on a 360 basis both up and down the organisation is essential.