Requisition ID: PRO019275
MSD is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. Today, we are building a new kind of healthcare company : one that is ready to help create a healthier future for all of us.
Our ability to excel depends on the integrity, knowledge, imagination, skill, diversity and teamwork of an individual like you. To this end, we strive to create an environment of mutual respect, encouragement and teamwork. As part of our global team, you'll have the opportunity to collaborate with talented and dedicated colleagues while developing and expanding your career.
The Digital Manager should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities:
: Plan and execute all web, marketing database and display advertising campaigns
: Design, build and maintain our social media presence
: Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
: Identify trends and insights, and optimize spend and performance based on the insights
: Brainstorm new and creative growth strategies
: Plan, execute, and measure experiments and conversion tests
: Collaborate with internal teams to create landing pages and optimize user experience
: Utilize strong analytical ability to evaluate end:to:end customer experience across multiple channels and customer touch
points
: Collaborate with agencies and other vendor partners
: Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateQualifications
: BS/MS degree in marketing or a related field
: Proven working experience in digital marketing
: Demonstrable experience leading and managing marketing database and/or display advertising campaigns
: Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
: Experience in optimizing landing pages and user funnels
: Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
: Experience in setting up and optimizing Google Adwords campaigns
: Strong analytical skills and data:driven thinking
Our employees are the key to our company's success. We demonstrate our commitment to our employees by offering a competitive and valuable rewards program. Our Company's benefits are designed to support the wide range of goals, needs and lifestyles of our employees, and many of the people that matter the most in their lives.
Job: Product Management/Marketing
Other Locations:
Employee Status: Regular
Travel:
Number of Openings: 1
Shift (if applicable):
Hazardous Materials:
Company Trade Name: MSD:ul
