About AMB Sports and Entertainment
AMB Sports & Entertainment is part of the Blank Family of Businesses comprised of the National Football League's Atlanta Falcons, Major League Soccer's Atlanta United FC, Mercedes-Benz Stadium, and Atlanta Drive GC.
Our Ideal Candidates Actively Listen – Take an active role in listening by being present in the moment, using healthy body language, and ensuring joint understanding. When we read between the lines and hear what others are saying and what they are not saying, we encounter amazing opportunities to go the extra mile in serving them.
Collaborate – Realize that we are better together than we are alone. We achieve much better results when others have the opportunity to add their diverse perspectives. Be open to feedback and actively seek input from a variety of people at varying levels because the best ideas come from those who are closest to those we serve.
Engage in Servant Leadership – Put others ahead of yourself even when it's difficult. Find opportunities to lead by example in the way you pitch in and help others. Giving back to others is at the heart of what we do.
Build Relationships – Cultivate trust in relationships by showing respect and sensitivity. Invest time in helping others to continuously improve by listening to their ideas and helping them to continuously improve.
Own Results – Own issues you encounter even when they are outside of your area of responsibility by taking action or seeking out the needed resolution. You are empowered and expected to take risks aimed at exceeding the expectations of our guests. Take advantage of this rare opportunity by utilizing available resources.
Position Summary: Arthur M. Blank Sports and Entertainment (AMBSE) seeks a proactive and organized Email and SMS Coordinator to join our dynamic digital team. This role focuses on creating, executing, and optimizing email and SMS marketing campaigns to engage fans and customers across our portfolio, including the Atlanta Falcons, Atlanta United, Mercedes-Benz Stadium, and others. Leveraging Epsilon, our primary fan communication platform, the specialist will play a crucial role in crafting impactful messages, managing campaigns, and analyzing performance to drive engagement and achieve business objectives .
Roles and Responsibilities: Coordinate the end-to-end process for AMBSE email and SMS marketing campaigns, including coding, planning, segmentation, execution, and analysis.
Collaborate with the content, marketing, and analytics teams to develop and refine messaging strategies.
Utilize Epsilon to deploy and track email and SMS campaigns, ensuring high deliverability and engagement rates.
Manage subscriber data, including segmentation, list maintenance, and compliance with data protection regulations.
Analyze campaign performance and provide insights on optimization opportunities to increase effectiveness.
Stay updated with the latest trends and best practices in email and SMS marketing to continuously improve our strategies.
Test and optimize emails for deliverability, mobile responsiveness, and email client compatibility.
Oversee the development and execution of dedicated email and SMS campaigns for events and activities at Mercedes-Benz Stadium, ensuring messages are tailored to enhance the attendee experience and meet stadium-specific goals.
Skills and Basic Qualifications: Demonstrated experience in email and SMS marketing, preferably with hands-on experience using Epsilon or similar marketing automation tools.
Strong organizational skills with the ability to manage multiple projects simultaneously.
Excellent communication skills, both written and verbal, with a keen eye for detail.
Basic understanding of HTML and content management systems.
Familiarity with analytics tools and ability to translate data into actionable insights.
A team player mindset with the ability to work collaboratively across departments.
Preferred Qualifications: Bachelor's degree in m arketing , c ommunications, or a related field.
2 - 3 years of experience in digital marketing, with a focus on email and SMS communications.
Experience in the sports and entertainment industry is a plus.
Knowledge of database management and segmentation techniques.
Why AMBSE? By joining AMBSE, you become part of a forward-thinking organization committed to delivering unparalleled experiences in sports and entertainment. We are driven by our core values of innovation, community, and excellence, aiming to make a positive impact on and off the field . As the Email and SMS Coordinator, you will have the opportunity to contribute directly to our mission, engaging with fans and customers in meaningful ways that drive excitement and loyalty.
For more information on career opportunities and to get a sense of our culture and values, please visit AMBSE Careers .
About Us AMB Sports & Entertainment is part of the Blank Family of Businesses comprised of the National Football League's Atlanta Falcons, Major League Soccer's Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive GC, and PGA TOUR Superstore.
Family of BusinessesAbout Atlanta Falcons The Atlanta Falcons are a professional American football club and member of the National Football League (NFL). The team's headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia. The Falcons' NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur M. Blank in 2002. Under Blank's leadership, the Falcons have become one of the League's premier teams on and off the field, playing their home games at Mercedes-Benz Stadium. For more information, visit www.atlantafalcons.com, and follow @AtlantaFalcons.
About Atlanta United Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season, the earliest an expansion team has won the title since 1998. The club has set multiple league records including season tickets sales (36,000-plus), single-season average (53,002) and total home attendance (901,033). Owned by Arthur M. Blank, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more information about Atlanta United, including how to purchase season tickets, visit: www.atlutd.com , and follow @ATLUTD.
About Atlanta Drive GC Atlanta Drive GC became one of the six founding members of TGL in August of 2023 and will participate in the inaugural season of TGL beginning in January of 2024. Atlanta Drive GC is owned by businessman and philanthropist Arthur M. Blank and is part of AMB Sports and Entertainment (AMBSE), which is comprised of the National Football League's Atlanta Falcons, Major League Soccer's Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive Golf Club, and PGA TOUR Superstore.
About Mercedes-Benz Stadium Opened in August 2017, Mercedes-Benz Stadium is a world-class sports and entertainment venue in downtown Atlanta and home to the National Football League's Atlanta Falcons and Major League Soccer's Atlanta United. The multi-purpose stadium was named the 2019 Sports Facility of the Year and is host to major sports and entertainment events, including the 2026 World Cup, the 2018 and 2025 College Football Playoff National Championships, the 2018 MLS Cup, and Super Bowl LIII. Mercedes-Benz Stadium is the first professional sports stadium in North America to achieve LEED Platinum Certification and the first stadium worldwide to achieve TRUE Platinum Certification for zero waste by the United States Green Building Council. Mercedes-Benz Stadium is proud to be collaborating with naming rights partner Mercedes-Benz and thirteen founding partners including Coca-Cola, Equifax, The Home Depot, Novelis, SCANA Energy, Truist, IBM, Georgia Power, American Family Insurance, Global Payments, Ticketmaster, and Delta Airlines.
The Home Depot Backyard, Atlanta's #BestBackyard, is an 11-acre multi-use greenspace in the heart of downtown, adjacent to Mercedes-Benz Stadium, that is full of unique opportunities for the local community and visitors alike. Serving the Atlanta community since 2018, the Home Depot Backyard provides a broad spectrum of programming for all audiences and has hosted a wide array of community events while also serving as the premier parking and tailgating destination for the Atlanta Falcons (NFL), Atlanta United (MLS), and other stadium events. The Home Depot Backyard focuses on three key pillars - Arts and Culture, Health and Wellness, and Inspired Learning - through offering a variety of activities from daily fitness classes to one-of-a-kind events focused on uplifting the community. To learn more about The Home Depot Backyard, visit thehomedepotbackyard.com or follow us at @thdbackyard on Facebook , Instagram , Twitter , and Tik Tok .
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