WeWork is seeking an Engagement Marketing Associate to produce LATAM email campaigns and to help manage email-specific projects and initiatives. The ideal candidate should be passionate about creating engaging email campaigns, and be excited about the impact that emails can have.
The Engagement Marketing Associate will be responsible for coordinating content, coding and deploying emails, and post-send reporting and analysis. Candidates should be comfortable with email set-up, testing, and QA-ing, all while working in a fast-paced environment.
Candidates must be incredibly organized, able to communicate effectively, and capable of working collaboratively to meet deadlines and produce great work.
Responsibilities:
Own all aspects of email coordination and production including management of email calendar, asset creation, HTML/CSS coding, copywriting, scheduling, approval, and post-deployment analysis
Target, build, and QA segments for all audiences using vendor’s list management tools
Report on list growth and overall health of the email program; monitor deliverability and list hygiene to ensure optimal inbox placement
Conduct QA for all email campaigns to ensure that the creative, copy, and links are correct
Continually use A/B testing and list segmentation to gain new learnings that will ultimately impact how the team optimizes email
Create and follow the automated email journeys
Find process efficiencies by partnering with all necessary stakeholders to improve workflow
Collaborate with multiple cross-functional teams across the company to gather necessary components for creating and deploying email campaigns on deadline
Requirements:
2+ years experience in email marketing with demonstrated success in managing direct response and integrated email marketing programs
Proficient in HTML and CSS specific to email, experience with Adobe Creative Suite and Excel a plus
Experience using a major email marketing platform (Pardot, ExactTarget, Mailchimp, Sailthru, Responsys, etc.) to QA/deploy emails, manage email lists, and export data for reporting
Proven track record in email quality assurance across all major email service providers, catching mistakes and inconsistencies before deployment
Analytical, creative, and organized with strong problem solving skills, attention to detail, communication skills, and time management abilities
Flexibility and ability to adapt to evolving business objectives
Knowledge of CAN-SPAM and email marketing best practices
Bonus Points:
Experience editing in Photoshop
Fluent Portuguese (ideally)
About WeWork
WeWork is the platform for creators, providing more than tens of thousands of members around the world with space, community and services that enable them to do what they love and create their life's work. Our mission is to create a world where people work to make a life, not just a living, and our own team members are central to that goal.
The WeWork team believes deeply in the power of “we” and in the movement we’re a part of. We challenge convention and achieve amazing things through dedication and collaboration. There is a contagious energy in our spaces as we work together toward accomplishing our goals.
Our hunger for building great spaces; empowering startups, freelancers, and small businesses; and connecting interesting people is far from being satisfied. We’re just getting started, and our journey gets increasingly exciting as more team members join the movement!
Below are the values that guide who we are and everything that we do.
Inspired
We do what we love and are connected to something greater than ourselves.
Entrepreneurial
We are creators, leaders and self-starters. We try new things, we challenge convention, and we’re not afraid to fail.
Authentic
We are genuine to our brand, mission and values. We’re not perfect and we don’t pretend to be. We are, though, always honest and as transparent as we can be.
Tenacious
We never settle. We get sh*t done and we get it done well. We’re persistent and knock down walls—literally if we have to.
Grateful
We are grateful for each other, our members, and to be part of this movement. We don’t take success for granted. We’re happy to be alive.
Together
We are in this together. This is a team effort. We always look out for one another. We value empathy; we know we’re all human, and know we can’t do any of this alone.
