Las nuevas formas de trabajo son claves en nuestro Programa de Compañía. En este sentido, se han desarrollado los Proyectos de Aceleración a través de los cuales pretendemos:
- Responder más rápido a las necesidades de nuestros clientes.
- Incrementar nuestra efectividad e innovación para lograr un mayor impacto.
- Aumentar el crecimiento y satisfacción del equipo
A great opportunity for a high-energy, marketing and business development oriented individual who enjoys a fast-paced creative environment. This candidate will be responsible for proposing and agreeing with the local Hispam OB teams the plans needed to make Mi Movistar massively.
Our company goal is to provide with a digital telco experience app to Telefónica brands (Movistar, Vivo, O2 and Tuenti). As part of the Growth Marketing team, we are responsible for supporting all countries operations with in-app oriented marketing actions and managing all the global proposition strategy for the app. The candidate in this role will be responsible for the Mi Movistar app in Hispam countries growth within the NOVUM team.
Responsibilities:
- Lead and manage the relationship with the Movistar teams and NOVUM CCDO team for the marketing plan developed for Mi Movistar App
- Collaborate with internal CCDO and external OB stakeholders to create integrated marketing campaigns
- Internal responsible in CCDO for achieving Mi Movistar active users goal.
- Propose to Movistar OB teams the marketing plan needed to achieve the goals set and ensure the execution of it as defined.
- Manage paid digital marketing budget assigned by CCDO ensuring efficiency in terms of €/active app user.
- Ownership of day-to-day monitoring and reporting for top-of-the-funnel metrics used to assess the performance of customer acquisition programs.
- Analyse, review and report on the effectiveness of campaigns to maximise results.
Must Have:
- 5+ years of experience in digital marketing and business development
- Experience in managing multi-layer, complex business relationships
- Proven and consistent track record of executing against an aggressive growth strategy and contributing to growth rates above expectations
- Self-starter with entrepreneurial approach to work, excellent leadership, organizational and problem solving/decision making skills with minimal direction, high attention to detail
- A ‘test and learn’ mentality with a track record of optimising campaigns and making decisions based on data to refine programs and inform investment
Nice to have:
- Understanding of different attribution models (e.g. path to conversion, last click) as well as how these can be applied and can impact results
- Expertise in mobile marketing and working knowledge on Apps download performance campaigns.
Soft skills:
- Agilidad estratégica con perspectiva global
- Influencia / capacidad de comunicación: Habilidades de negociacio´n, capacidad de influencia y empati´a para alinear a las OBs y empujar los proyectos globales. Capacidad de comunicacio´n, habilidades de presentacio´n
- Empuje por obtener resultados: logra los resultados de manera consistente, enfrentando las nuevas oportunidades y retos difíciles con sentido de urgencia, gran energía y entusiasmo
- Foco en el cliente: Identifica y comprende las necesidades del cliente, se anticipa a las demandas y ofrece soluciones customer-centric
- Versatilidad con capacidad de adaptación en diferentes entornos y roles
- Capacidad relacional/networking: crea, cuida y mantiene una red de contactos a nivel interno y externo
- Innovación: Cultiva la innovacio´n, capacidad para resolver problemas de manera creativa. Conocimiento de nuevas tendencias de mercado y capacidad de incorporacio´n de las mismas en la gestio´n propia
- Self-starter con capacidad de toma de decisiones
Exp. profesional - Tech skills:
- Mínimo 5 años de experiencia relevante
- Experiencia en diferentes geografías
- Conocimientos de servicios digitales
If you join Telefónica
You join almost 100 years of history, you join a team of 106 nationalities present in more tan 35 countries. You join a team that works to connect people wherever they are. We are leading the digital revolution with the enthusiasm of the first day in all our businesses, creating the best digital ecosystem for our clients: network, IoT, cloud, security, innovation etc. Here, at Telefónica you count with everything you need to be the best you. We need people like you that wants to take this challenge of creating the Telefónica of tomorrow.
#WeAreInclusive
Our diversity makes us stronger and more competitive. There is a place for everyone, just the way we are. At Telefónica we have more than 125,000 people of 106 different nationalities, enrich yourself of this great opportunity.
