Lead Management Advisor

What you will do Own end-to-end creation, deployment, and maintenance of complex, automated email campaigns for prospects and customers using Salesforce Pardot.
Manage creation and execution of email marketing campaigns that deliver against business goals.
Work closely with the Campaign Marketing Manager to evolve, test, and improve our lifecycle marketing programs (including onboarding sequences, nurture/drip campaigns, re-engagement sequences).
Own ongoing campaign reporting, analysis, and optimization, and make recommendations to the Campaign Manager for improvements.
Develop and own the lead management and CRM/sales handoff strategy.
Collaborate with marketing and sales stakeholders to continuously improve and create processes for acquisition, retention, lead capture, management, scoring, routing and attribution.
Create and define the segmentation strategy that enables personalization at scale, and to identify new ways to target prospects, drive growth and measure impact.
Act as a key partner to the business as the voice of the customer and CRM best practices' specialist.
Define requirements for marketing automation tools to deploy transactional, promotional, and informational content strategies that improve retention and acquisition.
Ensure best practices and continue to improve the workflow of the CRM team, identifying operational efficiencies and vetting 3rd party tools to support team goals.
Evaluate new technologies and systems when needed to improve and optimize mechanisms and systems.
Set up and monitor complex journeys, triggers and automations.
Ensure campaigns (including tests, segmentation and complex personalization logic) are set up and deployed accurately.
Partner with relevant teams across the organization to uncover user insights, create and design an experimentation roadmap and execute a rigorous A/B testing agenda to enhance campaign effectiveness.
About you Business Degree (marketing or other), Energy Industry or others B2B Markets.
Collaborative and adaptable, willing to take initiative and be a team player.
Customer focus – passion for understanding their needs and how to address their needs.
Communicates Effectively – with ability to tell the story of campaign performance and complex concepts in a simple way.
Makes sound decisions.
Data driven mindset – tests, measures, and iterates to optimize campaigns.
Proven Experience in SEO/SEM (Search Engine Optimization / Search Engine Marketing), Google Analytics, marketing automation and CRM software (Salesforce: Pardot).
Experience with marketing automation technology, systems and tool management – Pardot Consultant certification preferred.
Advance English language.
3+ years of experience, emphasis on lifecycle/email marketing in Salesforce.
Preferred Qualifications/ Experience Understanding of retail technologies (POS, payments, loyalty, mobile).
Your benefits An ExxonMobil career is one designed to last.
Our commitment to you runs deep: our employees grow personally and professionally, with benefits built on our core categories of health, security, finance, and life.
We offer you: Competitive health coverage Flexible working hours 3-week vacation up to 5 years of service plus 1 personal day Online training tools Gym discounts and activities for sport and general well-being A solid ergonomic program Free vaccination campaigns Medical assistance available in the offices Equipped maternity rooms Among others More information on our Company's benefits can be found .
Please note benefits may be changed from time to time without notice, subject to applicable law.
Equality Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.
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