MasterCard527 evaluaciones:MasterCard527 evaluacionesLeé opiniones sobre trabajar en esta empresa.Buenos Aires, Buenos AiresThis position will be responsible to provide payments:focused marketing services to financial institutions, acquires and merchants addressing complex challenges and opportunities of its clients. Address MasterCards strategic and tactical performance and define different solutions for marketing campaigns addressing the Mastercard Business Priorities. Set up strategic plan for different markets and measurable customer behavior among all payment life cycle for credit, debit and prepaid through multiple channels.
Key deliverables:
To support the Managed Services (Marketing), Advisors to pitch for new business opportunities as well as manage a few key banks/issuers and partners to provide marketing consultancy as well as to deliver marketing solutions and executions of superior standard in a timely and efficient manner.
Create a good environment with customers through leading excellent service and attendance to consolidate partnerships
Manage the engagement and the execution phase within the team and guarantee that our thresholds has been followed (Margin and Ratio)
Lead problem solving efforts and structure the project work plan
He/she should be able to lead, influence drive and deliver the digital marketing agenda internally and with partners across all key marketing strategies and initiatives to achieve key business objectives and strong returns of marketing investments.
The key deliverables are as follows
Pre Sales Engagement with BDs and Clients : work close to sales team to pro:actively find new opportunities
Campaign management and delivery : support, plan and execute marketing campaigns (online and offline)
Media planning, channels management and deployment : Media management as well as ATL and BTL planning and implementation. Well:versed in digital, fully integrated Omni:channels planning (web, mobile, email, SMS, social media), development and implementation.
Digital marketing : experienced and well:versed in end:to:end digital marketing which includes analytical review of media strategies and plans, trouble shoot and work with partners to propose successful results:driven digital marketing strategies. Ability to hone in on trends and insights and propose innovative and strategic digital marketing solutions that drive value and results
Marketing Consultancy (analytical skill): review, analyze and present clear and strategic recommendations to deliver result:driven marketing solutions that span across different functions and disciplines. He/she should be able to leverage media insights and trends as well as consumer insights to design effective results:driven marketing and communication strategies.
Customer acquisition strategies : initiate ideas and implement marketing initiatives with external agencies, banks and/or partners to design and execute marketing initiatives and programs
Stakeholders management : strong interpersonal skills to liaise and co:ordinate with agencies, Mastercard stakeholders, issuers and partners
Strategic planning and implementation : ability to strategize, ideate, plan and execute digital marketing strategies and campaigns as well as tracking and measuring results
Analytics and Data : leveraging, interpreting and analyzing data and insights to plan and implement marketing initiatives. This includes customer retention and loyalty marketing strategies
Marketing support and administration : support and co:ordinate with internal and external parties to process payments and to ensure timely submission for financials through Mastercard's core systemsCapabilities:
Knowledge and experience in Customer Life Cycle Management (Acquisition, Activation and Retention)
Well versed in managing marketing and creative development processes end to end.
Strong digital and social media knowledge and has managed major campaigns end:to:end. These should include: acquisition, spending growth, loyalty and
