Manager Portfolio Activation - Argentina & Uruguay

Coca-Cola
Why join Coca-Cola Latin America? We are accelerating as the fastest-growing large consumer goods company in Latin America.
Our people are central to our success, collaborating with diverse, locally connected bottling partners and committing to environmental responsibility by returning every drop of water used to communities and nature.
We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, fostering growth and continuous improvement.
Position Overview: The Front-Line Marketing Portfolio Manager Lead will:
Manage bottler alignment on the marketing agenda: including portfolio priorities, category/brand strategies, objectives, DME investments, success metrics, activity calendars, innovation projects, and IMX campaigns, in partnership with C&CL and Franchise Leadership.Actively develop regional markets: ensure proper implementation of projects.Contribute to OU- and market-level innovation: provide market input for development.Support/localize and amplify IMX campaigns: within franchise units in real-time.Support or execute local media buying: that cannot be handled at OU level, in coordination with marketing procurement and IMX.Manage local brand activation: including POS activations, promos, experiential marketing, and events, leveraging marketing assets in coordination with bottlers.Support customer and shopper marketing initiatives: maintaining strong relationships with key customers.Function-Related Activities/Key Responsibilities:
Provide franchise unit-level input on marketing plans, consumer/shopping insights, and broader OU strategies.Develop relationships with key bottlers, ensuring alignment and buy-in on marketing agendas.Support negotiations and alignment with stakeholders.Coordinate local activation details—calendars, resources, metrics—with bottlers.Identify needs for campaign localization or customization.Support media buying activities in partnership with marketing procurement and IMX.Communication Focus: The role involves communication with the OU Frontline Marketing Lead, regional lead, IMX & C&CL teams, bottlers, and external parties.
Education Requirements: Bachelor's Degree
Related Work Experience: Minimum 3 years in marketing and leadership roles; experience in cross-functional and cross-geographical teams preferred; strong business, commercial, and financial acumen.
Functional Skills: Ability to identify campaign localization needs, support media buying, and think growth-oriented.
Good to have expertise in market dynamics, media buying, consumer insights, and financial acumen.
Primary Location: Argentina.
Note: Relocation budget not approved.
Skills: Team management, relationship management, POS and experiential marketing, brand activation, strategic partnership development.

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