Background
We believe that Unilever is unlike any other organization. We seek long-term sustainable growth through responsible business practices and product innovation, providing our consumers with exceptional brand experiences, today and tomorrow.
We live in a hyper-connected world, where digital technology is empowering consumers and creating widespread fragmentation. To succeed in this business environment, we need to move quickly, test new opportunities, learn rapidly and adapt our ways of working. To achieve this, we need people with a passion for digital and organizational change, who are not afraid to break convention and who want to be a revolutionary within our business.
About the Role
We are looking for a highly motivated digital native that wants to join us on the exciting journey to accelerate our Home Care category into the digital age. This is an exciting new role to own the digital strategy for our Home Care business in Southern Cone.
You will assume direct leadership and ownership of digital strategy, planning and always-on activity for really great brands like Ala, Skip, Vivere, Comfort, Cif and Vim.
You will report to a Marketing Director and partner with Brand Managers and cross functional teams to connect the dots across all things digital with a primary focus on always-on content/programs across all consumer, brand and eCommerce channels, ensuring our brands are best in class in the digital space.
Your role is to ensure that digital plans are aligned seamlessly to the overall business and marketing objectives. You will coordinate brand & category data capture to drive actionable insights. You will be a brand/category subject matter expert, knowing the right questions to ask at the right time, driving thought leadership & advocacy to brand teams so that they can reach consumers in compelling, creative ways while maximizing return on digital investments.
Who You Are?
You're a visionary who can help create a digital future for our brands and who also has the drive to make that vision a reality. You have a deep knowledge of the some or all of a digital eco-system (paid, owned, earned, search, ecommerce, PRM).
You're a naturally curious and stays ahead of new platforms, assets, types of content, technologies, new business model.
You're a fast learner who fully can learn about what our consumers care about; and who can adapt with speed to the ever changing marketplace and digital environment.
You're a resilient influencer who can partner with the entire team to connect the dots across all things digital. You will effectively work with the different teams to elevate digital across our marketing plans and business. You have superior communication skills to engage with cross functional teams.
Your responsibilities:
Partner and support the local marketing brand teams based on key project needs connecting the digital eco-system to deliver growth and an excellent consumer experience spanning across Media, Data, Content, Digital Capabilities, eCommerce and agency partners.
Digital strategy responsibility for the category Home Care in Southern Cone.
Responsible for the overall holistic digital consumer journey.
Overview of all the digital KPIs ( Conversion rates etc.).
Lead and coordinate Data Analytics, Consumer Experience and Real-Time content.
Support brand teams in the development of Digital Brand Content.
Digital media strategy development together with the media department.
Recommendation development in respect of product and brand launches.
Collaboration with the PRM team as part of customer segmentation and activation.
Support of the eCommerce team.
Execution of special projects and collaboration with international colleagues.
Support on building digital capability of the organization
Our Requirements
3+ years of digital marketing experience.
Fluent Spanish and English skills.
SEO, SEM, Affiliate, CRM, Display, and emerging digital channels
Experience with Social Media advertising on Facebook, IG, Twitter, and other applicable media Experience in leveraging paid traffic and search channels for increased digital engagement networks.
Strong analytical approach to acquisition funnel metrics measurement and campaign performance.
Strong experience with web analytics and marketing tools.
Ability to lead projects with multiple stakeholders, complex inputs, and time sensitive deadlines.
Thinker: You should be a lateral thinker adept at uncovering the themes and critical pieces
