Job Description This is a merchants marketing director role responsible to develop client marketing strategies for top clients in Argentina in order to drive Visa transactions and client’s brand preference.
Responsibilities
Work with Visa’s multifunctional teams to identify joint business opportunities for top merchants clients in order to drive usage, issuance and/or brand preference, in alignment with country strategies and business objectives.
Develop a joint marketing recommendation plan for top merchant client in order to drive Visa’s value to our customers.
Build and enhance relationships across Product Management, Client Services, Merchant Marketing and Financial Institution Marketing to ensure effective implementation of joint marketing business plans, which might include among others: marketing campaigns, promotions, events marketing communications, sponsorships/partnerships, digital marketing and/or product development.
Plan and execution of marketing programs with key Merchant partners.
Work closely with MSA to develop client engagement plans for specific clients funded by Country Marketing or client incentive budgets.
Depth understanding and analysis of payments industry, regulation, consumer trends and competition.
Identify client’s actionable consumer insights and opportunities via research programs.
Participate in client facing (financial institution and/or merchant) presentations as required.
Lead global, regional or local implementation of functional marketing initiatives (i.e. development of brand standards, guidelines, policies, practices, procedures, country’s marketing plans) into the clients.
Reimagine the use of Visa’s key sponsorship assets, local (Golf, Rugby, Hockey and others) and global (FIFA, NFL and the Olympics), working side by side with retailers and key merchants clients.
Define Social and digital opportunities with top clients, bringing Visa’s knowledge and expertise to top clients.
Qualifications
Demonstrated track record of developing marketing strategies based on business objectives and executing marketing programs that delivered measurable business results.
Experience managing and motivating external partners, including agencies and clients.
Management of Agency partners, Creative, Media, Digital/Social, Media, and BTL. Manage marketing budget, forecasts, ATL, Digital, Social and BTL production and media costs. Manage and promote key web and digital platforms including owned, earned and paid digital & social platforms including accelerating the importance of social as a core marketing muscle to move the business metrics. This includes providing support on content development, platform evolution, systems & delivery and optimization.
Written and verbal communication skills and able to present with impact in English and Spanish.
Experience working with financial indicators to measure business performance including ROI and accurately forecasting sources of cost, revenue and risk with an ability to summarize business and financial data in a useful manner for planning and decision making.
Manage Argentina´s client marketing budget and ensure that all activities adhere to Visa's financial forecasting, reporting, sourcing, legal and compliance policies
Demonstrated teamwork and relationship-building skills.
Advanced planning, organizational and problem solving skills.
Exceptional project management skills and can drive consensus in cross regional and cross functional teams.
10+ years of brand and trade marketing experience, preferably in a multi-national company or financial institution
Experience working with Argentina trade or ecommerce institutions is preferred but not a requisite.
Additional Information
All your information will be kept confidential according to EEO guidelines.
