Marketing Insights Manager

Job Overview
Manage and execute Marketing Automation (MA) programs globally to ensure IQVIA markets the right message to the right person at the right time, through the marketing automation system.
Facilitate the development of and implementation of marketing automation strategies and plans to build awareness, condition the market, and nurture customers.
Lead and ensure governance across the marketing automation system acting as System Administrator.
Essential Functions
Collaboratively work within a highly matrixed global organization, develop and manage comprehensive, cohesive and measurable marketing automation plans for the assigned business unit/geography, linking to other business units/geographies as required.Develop insights on effectiveness of marketing automation programs based on development of reports and analysis; make and implement recommendations based on these insights.
Act as a Consultant to the Marketing team to maximize long term program effectiveness.Support & drive collaboration across businesses to ensure seamless implementation of customer-specific marketing messages and strategies across system/platform.Lead and implement best practices for Marketing Automation outreaches.Develop, document, and ensure adherence to business rules, applied processes, programs, naming conventions and procedures.Segment and leverage the marketing database for efficient and effective campaigns targeting, including data cleansing and accurate segmentation.Support development of personas (defined segments based on behaviors and actions) to fully address segments.Interface with external vendors and internal functional groups to execute agreed-upon plans and programs.Serve as System Administrator for Marketing Automation system, including ensuring governance and oversight across users and stakeholders.Qualifications
Bachelor's Degree Req3 /5 years relevant marketing experience Req or equivalent combination of education, training and experienceIndustry work experience including direct marketing, database marketing or marketing automation.Understanding of the principles and practices related to CRM and Marketing Automation, including segmentation and strategy.Strong Microsoft Office skillsStrong communication skillsFluent English speakerAbility to work within cross-functional teamsAbility to establish and maintain effective working relationships with coworkers, managers and clients
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