Marketing Manager

Marketing Manager




Marketing Manager

Detalles de la oferta

The role of the Marketing Manager is to manage planning all aspects of communications to drive Customer Experience journeys, with a key focus on automation, optimisation, and opportunity development. The channel scope extends across Email, SMS, Push, Programmatic and Social and will also inform requirements for other channels e.g PPC and web merchandising as appropriate.

The Marketing Manager will own one of the key customer journeys. They will be responsible for deciding how and when customers should be communicated with. This could be in reference to a new proposition/product or simply information about existing bookings.

The role will be responsible for insuring our client's customers are delivered the right message through the right channel at the right time in order to maximise revenue and customer experience.

This should be achieved by planning and optimising automated/personalised customer journeys founded on data driven insight to deliver the next best action for customers.

In particular, as Marketing Manager, you will be responsible for:

- Owning the structure and strategy and digital marketing activity plan for relevant direct to customer automated journeys.

- Owning the development of materials for internal teams to enable effective sales and customer relationships.

- Owning the optimisation of specific direct to customer automated journeys.

- Owning the integration of new products/propositions and services within the customer automated journeys.

What we would like the ideal candidate to have:

- Demonstrable experience in managing online and offline marketing campaigns involving relevant channels (email, SMS, push, programmatic, social, events, direct marketing etc).

- Multichannel and marketing campaign experience.

- To be commerically focused.

- Experience in Customer journey automation.

- It would be desirable to have an understanding of Adobe Marketing Cloud Technology.

Fuente: Bebee2


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