Modeling Manager

Modeling Manager : 64972 Operations : Argentina Buenos Aires, Buenos Aires

Modeling Manager, Marketing Effectiveness

About Nielsen

When you see an ad on TV, a sponsored post in your social media newsfeed, a billboard from the highway, or price discount on the shelf, do you ever wonder how that company decided to place those ads, and whether they actually work to drive purchases? If you work at Nielsen, you can help our clients understand the answers to these very important questions and inform their strategies going forward.

Responsibilities

:Ensure pro:active insights and action oriented solutions are delivered to the team by being an expert with an ability to explain methodology behind key data analytics to clients.
:Provide subject matter expertise to both the client and internal team.
:Mentor junior associates in best practices, client communication, and project execution.
:Design modeling data analytic studies that meet advertisers research objectives
:Develop recommendations based on the insights derived from the analysis
:Collaborate with other Nielsen teams to provide holistic support to clients
:You will manage and drive the modeling analytics team to provide key metrics to clients on how their marketing activities are working to drive sales and how they should most effectively use their budget in the future.

Who You Are

You are analytical : with your logical mindset and positive attitude, you are a leader who can develop and drive the modeling analytics team. You are an expert in modeling data and a transformative leadership style. You are organized, detail:oriented, and you thrive in a fast moving marketing environment that requires constant critical thinking. As part of Nielsens Marketing Effectiveness practice, youll use advanced statistical models and the most robust data available to tease out the impact of marketing activities and simulate the impact of future budget changes.

Qualifications

:Bachelor degree required, advanced degree preferred
:Experience leading a team
:4:5+ years of marketing research or modeling data analytics experience
:Enthusiasm for applying statistical analysis to address business issues; analytical mind with refined critical thinking skills
:Comfortable working with large data sets
:Strong communication and presentation skills
:Experience with Nielsen or IRI data a plus
Job Type: Regular

Primary Location:
Buenos Aires,
Buenos Aires

Secondary Locations: , , ,

Travel: No