Product Mktg ConsultantDell provides the technology that transforms the way we all work and live. But we are more than a technology company — we are a people company. We inspire, challenge and respect every one of our over 100,000 employees. We also provide them with unparalleled growth and development opportunities.As a global business with game-changing products, there’s always scope for Dell to grow sales and expand market share. So a highly skilled Product Marketing team is essential. Our team has real vision. They develop and implement strategic approaches to solutions and technology marketing that put our products and services at the forefront of our customers’ minds. Always ready to adjust strategies in response to market change and competition, the team works closely with sales, product partners and vendors. Crucially, their remit goes beyond the customer value proposition to making sure product development is informed by customer insights.
Key Responsibilities
Develops marketing and communications plans and activities for specific product(s) or solution(s) Oversees market research, monitors competitive activity and identifies customer needs Oversees the analysis and evaluation of key market statistics and customer requirements to define product/ solution strategies and identify opportunities to expand market share Maintains current status of customer requirements for existing and future products/ solutions Supports product/ solution launch and provide sustaining efforts to enable quoting, validation, pricing, order entry, and fulfillment of products/ solutions under management via internal sales tool and external web stores Develops content for internal and external audiences relaying product/solution strategies and value propositions, including customer presentations and sales training materials Works with demand, supply, and pricing teams to ensure accurate forecasting, lead-time estimating, and pricing for products/ solutions under management Manages product/ solutions launches to ensure sales force readiness and optimize P&L impact of product transitions Provides input into: item forecast & mix planning, category UPP and BU offer strategy Provides input into product transition playbooks (may also draft the playbooks)
Leads creation of most complex marketing deliverables Leads market research projects, analyzes trends and creates recommendations based on data Develops press review guides as well as presentations and conducts lead press tours for new product launches Leads and drives development, product management and sales to manage product life cycle Manages product launches, core positioning and messaging, sales training and marketing programs for assigned products Responsibilities include assessing market requirements, investigating new technologies, developing recommendations for technical product direction, establishing plans as well as strategies and roadmap plan-of-records Guides product introductions and product updates Responsible for product business plan, forecasts, profit and loss, margins, risk factors, overall business plan, pricing analysis and recommendations Position requires ability to interface with all levels of organization including the executive management team as well as external customers, executive management, press and industry analysts
BenefitsWe offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities — all to create a compelling and rewarding work environment.If you’re excited by the prospect of marketing ground-breaking innovations to a global audience, this is your opportunity to develop with Dell.Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pr
r Mexico Cityegnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Learn more about Diversity and Inclusion at Dell here.
