Search Marketing Specialist

73407 Marketing 5/31/2019 Buenos Aires City, Buenos Aires Autonomous City, Argentina
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Position Description:
Overall Description:
Ownership of SEM program execution, with KPIs focused on sales conversion and web marketing activities for eCommerce route for LAS countries. Key responsibilities includes planning, implementing and measuring performance of different campaigns in a permanent interlock with web merchandisers and business areas. Monitor performance vs targets, execute account optimizations and report results.
Measurement:
Performance measurements (3x3 KPI's) will be directly tied to key P&L metrics for eCommerce sales. This includes revenue, margin, AUR, GP, PTI, Share in online stores, user experience and customer satisfaction results (in retail and lenovo.com). Optimization metrics should be focused on ROAS, CPA and Conversion rate.
Detailed actions:
- Execute and control campaign in Adwords Accounts including:
PLA
RLSA
DSA
Similar Audiences
In-market Audiences
Smart Bidding strategy
- Control what happens to the market, where you are investing each player and bet on high ROI operations.
- Manage lenovo.com budget control based on etailers operations and their seasonalities.
- To own interactions with key players: Google and others.
This position will work directly with the merchandisers and business owners to define SEM strategies; Involved in weekly meetings with the extended teams (including consumer, marketing, and web production, etc.).
Other skills required:
• Passion to drive a fast paced, end to end business using marketing skills.
• Ability to stay focused and react to daily market (pricing/promotion) and analytics input.
• Strong leadership and negotiating skills needed to manage relationships with extended teams to ensure proper support.
• Customer delight attitude.
• Web analytics to measure results and set sales strategy based on results.
Position Requirements:
Minimum Education: BA degree on marketing, e-business or related, specializations on web marketing
Minimum Experience: 2yrs running web marketing + 2yrs working on ebusiness sales.
Brand management/web Marketing is a must. Computer product knowledge is a plus.
Self –motivated and able to work independently with little supervision. Possess project leadership abilities.
Skilled in business writing and professional verbal skills. It must have communicational and organizational skills.
Good written and fluent spoken English.