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This position of Sr Marketing Analyst – Lending & Loyalty provides an opportunity to become part of strategic team that looks after several priorities for American Express: drive revenue growth, increase online penetration and encourage digital adoption.
The successful candidate will report directly to the Sr Marketing Manager Lending & Loyalty and the primary responsibilities of this person will be to lead communication strategy both for Lending (including cobrand) and Membership Rewards while driving digital transformation.
How will you make an impact in this role?
Main Responsibilities:
Develop & implement Membership Rewards’ communication plan to improve program awareness, increase redemptions and drive card member engagement.
Develop marketing plans and programs and/or enhance lending products, analyze customer needs, competitive activities and market environment to provide the superior value in the market place.
Manage the creative development and approval process across loyalty and lending marketing campaigns, liaising with legal, Compliance, Brand and external agencies.
Manage end-to-end campaign execution, including targeting, segmentation, campaign set-up, deployment, and post campaign performance.
Improve the MR journey across all related touch points to ensure that we offer appropriate, consistent experiences for Card Members.
Drive innovation leading the digital capabilities vision for the business to develop a best in class end to end digital journey.
Understand competitive landscape, gather insights, and turn market best practices into actionable marketing strategies.
Working in a dynamic, fast changing environment, driving results through cross functional collaboration.
Track and monitor marketing investment.
Requisitos Minimos
University Degree or last year´s studies: Marketing, Communications, Business Administration or related. (required)
Solid marketing skills and understanding of loyalty programs, lending products and customers.
Strong track record of driving result, ability to execute multiple initiatives under tight schedule
Analytical skills and data driven, but also with the creative thinking
Innovative and flexible approach to resolve unexpected problems
Excellent team player
Good communication skill in both English and Spanish (fluent English required)
Proactive, innovative, creative thinking and teamwork skills are essential for this role.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.ReqID: 21011817Schedule (Full-Time/Part-Time): Tiempo completoDate Posted: May 19, 2021, 2:13:50 PMAmerican Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.
