Country: Trinidad and Tobago Location: San Juan Laventille Function: Marketing & Sales
Level: Experienced Professional
Grade: NM
Job Type: Permanent
Contractual Legal Entity: West Indian Tobacco (TT10)
Role Profile
Trade Marketing Executive
Purpose Statement
To develop and execute a territory trade marketing plan which meets brand, volume, merchandising and distribution objectives for each outlet through the most effective and efficient utilisation of time and materials, in order to achieve national trade marketing objectives.
Principal Accountabilities
Operations/Professional/Business Develops and implements a territory trade marketing plan which meets the objectives of the national trade marketing plan in the areas of brand, volume, merchandising and distribution. Ensures that the territory distribution objectives of company brands are achieved in all outlets, including those which are not visited, by trade channel and outlet type in order that availability is maximised in line with brand strategies and the needs of the market. Manages the implementation of account plans for merchandising and trade activities in the outlets of account chains in order to achieve account brand, volume and share objectives. Trains and motivates the Distributors' sales teams in order that trade marketing representation in outlets is superior to the competition in respect of both core and added value services. Effectively manages suppliers (i.e. agency, contractors, etc.) to ensure that all approved promotional or merchandising plans are implemented in an effectively and timely manner. Implements national presence in marketing and trade distribution programmes with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the key strategic brands throughout the territory by gaining the active support of the trade. Establishes close working relationships with the trade in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment. Manages financial accounts and assets for the area to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible. Provides trade marketing information and reports (daily-weekly) related to performance and accounts to ensure that the Area Manager and TM&D Manager are fully informed at all times.
Keeps informed of all activities within the Cycle Planning process and follows and implements all decisions taken within his/her territory.
Knowledge, Skills and Abilities University degree. Valid Driver Licence. Excellent communication and interpersonal skills. Good Computer skills in all basic applications, i.e. Microsoft Office, Internet, etc. 1-2 years of experience working in the trade is desired, preferably with another FMCG company.
British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.
We are proud that we are consistently among the top 5 companies on the London Stock Exchange.
Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.
Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.
