Facility: Corporate Office
Relocation Provided: No
Education Required: Bachelors Degree
Experience Required: 3 - 5 Years
Travel Percent: 10
Position Description
The North America channel marketing team creates and oversees execution of marketing plans and programs for channel go-to-market initiatives within the Commercial, Public Sector as well as Small Medium Business space. The team oversees regional channel go-to-market strategy, channel communications, MDF partner program development and enablement/development of programs and tools to drive partner loyalty, and help drive revenue growth as well as increased profitability for our channel partners.
Scope of Responsibilities/Expectations
The Field Channel Marketing team works closely with the Channel sales team to identify regional sales opportunities that need marketing support. This position will:
• Manage marketing department’s relationship with top regional indirect channel sales executives as well as channel partners
• Create and execute regional campaigns and promotions
• Support regional events with demos, marketing materials and signage
• Plan and execute partner based marketing activities
• Create custom content to support channel business opportunities, support regional selling strategies and prospecting efforts in the field with targeted demand generation programs (upselling, cross selling initiatives)
• Engages partners in the regional marketing planning process, aligning partner plans to complement and leverage regional go-to-market initiatives.
• Develop customer references and case studies
• Identify regional marketing needs and highlight to other teams within marketing department -help communicate the “Voice of the channel"
• Drive specific across-region programs to help leverage best practices, and support critical regional marketing programs expanding nationally.
• Educate partners on existing programs
• Help partners align with ecosystem marketing resources
• Advise partners and sales team on co-op spending for marketing activities
Specific Knowledge/Skills
• In-person presentation skills to small groups, including PowerPoint development
• Copy-editing
• Managing the development of print marketing materials, videos, web assets
• Technology savvy
• Marketing ROI tracking
• Planning and executing of in-the-field regional campaigns, as well as capable of supporting centralized programs when needed.
• Capability to leverage centralized programs, tools, and assets to help local partners, and indirect sales team reach their overall revenue, and profitability targets.
multiple openings
Position Requirements
Demonstrated experience working in a channel partner sales structure.
Aggressive self-starter, able to rally support from required cross functional team members.
Program Management - Ability to work on multiple projects with various deadlines at once.
Demonstrated ability to collaborate with various levels.
Experience managing external agencies.
Bachelors Degree
3+ years of experience in marketing sales or related field channel experience preferred
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
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Ciudad: buenos aires
