Mercedes-Benz Truck & Van (NI) Northern Ireland's only Mercedes-Benz Commercial Vehicle Dealership have an exciting opportunity for an experienced Marketing Manager.
This is a full-time, permanent role which will be based within our sales showroom of our Mallusk dealership.
Key purpose of the role:
As Marketing Manager, you will develop and implement the marketing strategy which will drive the MBNI Truck & Van brand in Northern Ireland and beyond. You will create integrated marketing campaigns across many channels for our commercial vehicle business including Truck & Van Sales, Aftersales, Parts, and our Rental business.
This is a varied role within a fast-paced environment and will encompass all marketing activities for the business to include: Marketing strategy, paid ads management, budget allocation, content direction, event planning, vehicle stock management, CRM database management all fitting within the Mercedes-Benz brand.
You will also be responsible for website management, content creation for social media, digital & email marketing – ensuring all content is in keeping with Mercedes-Benz guidelines.
· Monitor and analyse marketing performance metrics and provide regular reports and insights to the management team.
· Stay up-to-date with industry trends, emerging products, and best practices in marketing, and apply them to enhance the company's marketing strategies.
· Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve maximum return on investment.
· Build and maintain strong relationships with key stakeholders.
Essential skills and experience: · Minimum of 2 years' previous experience in a relevant marketing role
· Degree in Marketing/Business or related qualification
· Proactive approach with a high level of creativity
· Proficient in website management and use of CMS software
· Proficient in CRM and database management
· Evidence of implementing and managing social media campaigns for business
· Strong verbal and written communication skills
· Confident in co-ordinating marketing plans with the manufacturer and management team
· Experience working in the automotive industry
· Competent user of Kerridge or similar Dealer Management System
· Knowledge of graphic design packages; for example, Adobe or Canva
In addition to a competitive market salary, you will enjoy enhanced benefits which include: · 30 days annual leave (includes 8 Customary days)
· Sick pay and enhanced critical illness sick pay
· Death in Service benefit
· Staff canteen
This is an excellent opportunity to join an established and highly reputable dealership. Should you wish to apply for this role, please send an up-to-date CV for consideration to ******
MBNI are an equal opportunities employer. www.mbtvni.com
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