Our client, a US-based tech-driven company , has been revolutionizing reverse commerce since 2012 by revitalizing used electronic devices. This initiative has saved customers $200 million and prevented 300,000 lbs. of e-waste, benefiting both consumers and the environment. Their advanced web-based platform enables individuals and businesses to easily assess the value of their devices, print shipping labels, receive real-time updates, and select from various payment options in a user-friendly manner. The company offers more than competitive compensation; it provides a vibrant, casual work environment that welcomes individuals with endless energy and a passion for innovation in a high-growth setting. Why Join Us? • Technology-Driven: We rely on technology and software to supercharge our business, enhancing productivity, efficiency, and quality. Automation is our mantra! • Impactful Work: Your contributions can significantly shape the company's growth. You'll witness the outcomes of your efforts, be recognized for your achievements, and gain valuable insights along the way. • Positive Workplace: We're passionate about what we do and foster a positive atmosphere at work. Qualifications: We're seeking an ideal candidate with a strong background in marketing execution, leadership, a data-driven approach, and a passion for understanding product and consumer needs. Key qualifications include: • 5+ years of leadership experience in Marketing roles, with a track record of scaling teams. • Proven success directing and increasing businesses, managing, C2B, B2C, and B2B marketing, lead generation, e-commerce strategies, conducting marketing campaigns, and implementing marketing & e-commerce initiatives • Experience collaborating with C-level executives and managing multi-million dollar marketing budgets. • Proven success in executing go-to-market strategies. • Prior experience leading marketing in a hypergrowth company and building a startup marketing team through data-driven methods. • Ownership of a P&L and decision-making rooted in data, testing, and iteration. • Expertise in developing and executing conversion rate optimization strategies. • Demonstrated ability to deliver on multi-channel growth metrics, such as web traffic, leads, client conversions, and revenue. • Entrepreneurial mindset and a willingness to be hands-on when required. • Strong strategic thinking combined with effective plan implementation. • The ability to thrive in a fast-paced environment. • Experience with electronics or a strong willingness to learn. • Self-directed with the flexibility to tackle additional tasks or projects. • Excellent critical thinking skills and attention to detail. Responsibilities: As a Senior Marketing Manager, you will: • Oversee the planning, development, and execution of the organization's marketing initiatives. • Develop and implement a cohesive marketing plan to enhance brand awareness. • Drive revenue growth through successful marketing strategies encompassing market research, pricing, marketing communications, advertising, and public relations. • Create compelling campaigns that resonate with our target market, motivate customer engagement, and boost sales. • Identify scalable marketing channels across digital media via rigorous testing and iteration. • Foster strategic alignment by setting ambitious objectives and key results on a quarterly and annual basis. • Provide ongoing tracking, measurement, KPI analysis, and ROI assessments for marketing initiatives, offering actionable insights. • Lead creative efforts in social media and content creation, driving customer interaction to boost sales. • Collaborate with management and sales teams for local and virtual sales campaigns and events. • Stay updated with the latest tech releases to effectively plan and execute marketing strategies. • Collaborate with the wholesale team to drive volume sales and secure additional national and international wholesale clients. • Demonstrate a strong understanding of website management and advertising to expand our target customer base. If you're a results-oriented marketing leader with a passion for technology and sustainability, we encourage you to apply for the role of Senior Marketing Manager. Join us in our mission to make tech accessible and eco-friendly while enjoying a fulfilling career. Apply today!
