At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Wunderman Thompson is seeking a Tagging Strategist r esponsible for designing the Tagging Strategies to client Latam, and supporting the needed deployments/projects and needs that result from it.
What you'll do: Tagging Strategy POC for Latam client, Global client and WPP teams, representing the region in the Workstreams.Identify Tagging needs that need to be compliant with Global guidelines, vision and objectives.Map Tagging Architecture and identified gapsDesign and develop specific rules and practices for tagging that the entire team should follow and implement.Define how tags should be used, who should create them, and how tagging decisions will be made by the client.Identify the roadmap for Wiring the tagging ecosystemPrioritize and define who can be part of each projectWhat you'll need: Experience working with Google Tag Manager. Experience in development and implementation of measurement strategies in Google Tag Manager for websites and mobile apps. Knowledge in Google Analytics, Google Data Studio and Power BI. Advanced English level.At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through ourRecruitment Privacy Policy . California residents should read ourCalifornia Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy . California residents should read our California Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
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