Work modality: home-based. Must reside within the local territory. IQVIA is the leading human data science company focused on helping healthcare clients find unparalleled insights and better solutions for patients. Formed through the merger of IMS Health and Quintiles, IQVIA offers a broad range of solutions that harness the power of healthcare data, domain expertise, transformative technology, and advanced analytics to drive healthcare forward.
We're seeking to hire a proven B2B Marketer to drive global acquisition campaigns to fuel IQVIA's rapid growth. In this high-exposure role you will be responsible for creating and executing new logo acquisition and customer cross-sell/up-sell campaigns, and will be the central point for driving campaigns globally. As part of a growing Global Demand Generation & Campaigns team, you will be the lead who brings all relevant stakeholders together to bring global campaigns to market. This role requires a unique blend of strategic and executional skills, fueled by a deep analytic and metrics driven approach to marketing optimization. You will partner with the Product Marketing, Sales Enablement, Sales Operations, Digital, Social Media teams to develop compelling campaigns that drive demand for IQVIA's suite of products and execute globally in collaboration with BDRs and Sales. This position will not have any direct reports at the present. Among your responsibilities, you will be required to
Develop and execute an end-to-end integrated multi-channel demand generation campaigns to drive more pipeline and revenue through new logo acquisition and cross-sell to existing customers.
Apply modern marketing approaches and be bold and creative in planning and executing campaigns, leveraging many of the tactics at your disposal, e.g. paid media, social, webinars, email nurtures, content syndication, events, ABM strategy.
Manage the campaign budget, allocating spend for creative, media, and production and ensuring each campaign delivers a strong ROI.
Run reports on campaign performance using Salesforce. Apply your analytical skills and use data to identify trends/insights to optimize performance.
Own the prospect database and continue to build, enrich, and engage the contacts through activities such as content syndication, IQVIA hosted webinars, 3rd party webinars, etc.
Technical requirements:
Bachelor's Degree in marketing or equivalent work experience
4+ years of Marketing experience with experience in B2B
Upper intermediate or above English level.
2+ years of demand generation experience (i.e. growth marketing, campaign management, media buying, lead/pipeline generation and/or similar) Data driven
Salesforce experience (i.e. creating reports, analyzing and optimizing data or similar)
Demonstrated experience in developing / contributing to successful go-to-market strategy and aligned cross-functional planning
Experience with email marketing platforms (HubSpot, Eloqua, Pardot, Marketo)
Join Us
Making a positive impact on human health takes insight, curiosity, and intellectual courage. It takes brave minds, pushing the boundaries to transform healthcare. Regardless of your role, you will have the opportunity to play an important part in helping our clients drive healthcare forward and ultimately improve outcomes for patients.
Forge a career with greater purpose, make an impact, and never stop learning.
IQVIA is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry. We believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world. Learn more at https://jobs.iqvia.com
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