The Company
MetLife (NYSE: MET), through its subsidiaries and affiliates, is one of the world's leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife serves approximately 100 million customers, has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe, and the Middle East. MetLife has an employee population of approximately 43,000 and is ranked #54 on the Fortune 500 list for 2023. MetLife is intentionally cultivating a purpose-driven and inclusive culture that values and builds a diversity of talent to innovate for today, tomorrow and the future so that the company can continue to fulfill its promise to its customers in the communities it serves around the world.
Product Marketing at MetLife for Latin America
MetLife is revolutionizing the way consumers learn about and acquire insurance in Latin America. New, innovative products and digital distribution channels present an opportunity to close the insurance gap in Latin America.
This newly created Product Marketing role will be responsible for the launch and the success of our products in market by collaborating with our product, marketing, and commercial teams. They will partner with Product Management to develop product roadmaps that align with marketing strategies and customer needs, with Activation Leads and Marketers to develop and execute go-to-market and communication plans, and with Commercial teams to help them engage and succeed with customers.
Key Relationships This role reports to the SVP of Customer Experience, Marketing Performance & Operations, and Regional CMO for Latin America, based in New York.
Key stakeholders: VP of Strategy and Business Enablement for Latin America, AVP Solutions Lead for Latin America, VP of Communications and Sustainability, Regional Marketing, Country Marketing and Commercial Teams, and country and global events teams.
Key Responsibilities This role is critical for our global marketing function and will drive the strategy, efficiency, and effectiveness of our products in Latin American markets.
Responsibilities include:
• Develop the product positioning and overarching value proposition and messaging for the target audience by understanding the audience paint points, product features and benefits, and our strengths and weaknesses relative to the competition.
• Partner with Product and Marketing teams to align the product roadmap and the marketing strategies, tactics, and priorities with the business OKRs.
• Drive market and customer research to gather data and insight into target personas, buyer needs, and the preferred purchasing process for the product in our target markets.
• Define the market opportunity by performing segmentation and targeting exercises that identify the segments with the highest opportunity in each market.
• Collaborate with regional and in-country marketing leaders and peers to produce consistent and compelling marketing assets for target consumers.
• Partner with in-country commercial and marketing teams to produce a sales enablement plan and sales tools that differentiate MetLife.
• Develop competitive analysis including SWOT analysis and how-we-win strategies for use in positioning against similar offerings from competitors.
• Develop and manage customer testimonials, client case studies and proof points.
• Create and manage content for videos, partner kits, co-marketing guidelines, Sales pitch decks, RFPs and sales sheets, tailored by market/country.
• Develop the GTM plan and orchestrate launch execution of products in the target countries.
• Develop the product and marketing roadmap to drive ongoing momentum.
• Collaborate with product teams and technology partners to establish key product requirement needs based on market and customer feedback.
• Develop customer references, testimonials, and case studies for external and internal use.
• Research and manage coordination and our product marketing strategy for regional Insurtech conference participation, including pre- and post-communication plans for prospects and customers.
• Create and manage the product marketing competitive insights by country.
• Develop product retention and upsell/cross-sell strategies.
• Create Statements of Work, research briefs and manage creative agencies.
• Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts.
Position Requirements
• Bachelor's degree in engineering, Marketing, Communications, or related field preferred
• 8+ years of product marketing experience with technology, SaaS providers, or financial digital products
• Excellent written and verbal English and Spanish communication skills (proficiency in Portuguese is a plus) with the ability to take complex concepts and distill them into clear, easy-to-understand writing8+ years of Project management skills to manage multiple priorities and drive concrete deliverables.
• Collaboration skills to successfully engage with different teams including product, marketing, commercial, and partnerships across different countries.
• Highly proficient in managing creative agencies for various types of assets.
• Proficient skills with Microsoft Office (PowerPoint, Excel, and Word), Salesforce, and Tableau
• Experience in insurance or financial services is a plus.
The benefits we offer… Hybrid work mode and Flex Fridays!Learning and development programsDiscounts at universitiesHealth insurance for the family groupConnectivity ReimbursementDay off for birthdaysCultural Heritage Day offHealthy breakfast with seasonal fruitsIn-company gym & agreement with SportClub for the employee and direct relativesAgreement with "Club de Beneficios" purchases of warehouse productsand more...MetLife Success Principles
The Global Brand & Marketing team strives to attract, develop, and retain diverse talent with the potential to be future leaders of the department and of MetLife as a whole. The Global Brand & Marketing team seeks professionals who demonstrate high intellectual capacity to understand complex matters facing the company, combined with strong leadership competencies to motivate and inspire higher performance by all professionals. The Global Brand & Marketing team takes an active role in developing the skills of the broader team and guiding their professional growth.
By promoting skill development and career advancement for its professionals, the Global Brand & Marketing team is better positioned to serve its internal business partners and to help achieve MetLife's vision of becoming a world-class leader in the insurance, retirement savings, investments, and employee benefits industries.
• Experiment with Confidence – Courageously learn and test new ideas without fear of failure.
• Act with Urgency – Demonstrate speed to action with agility and determination.
• Seek Diverse Perspectives – Source ideas and feedback to expand thinking and make informed decisions.
• Seize Opportunity – Drive responsible growth and identify areas for continuous improvement.
• Champion Inclusion – Foster an environment where everyone is valued, heard, and can speak up.
• Create Alignment – Partner with others across the organization with candor and transparency.
• Take Responsibility – Be accountable and act in pursuit of the right outcomes.
• Enable Solutions – Anticipate and address obstacles while managing risk.
• Deliver What Matters – Execute meaningful priorities and follow through on commitments.
At MetLife - Center Of Excellence we are committed to promoting diversity among employees, through non-discriminatory treatment based on race, gender expression / identity, sexual orientation, religion, age, nationality, marital status, disabilities, physical or economic condition, HIV and pregnancy tests are not done as a requirement for entry, permanence or promotion and there is equal job opportunities. Join MetLife and let's find out what we can build together!
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