About Us Enlighted is a Siemens-owned business on a mission to connect employees to the people, places, and things they need to do their best work. Our SaaS platform combines building intelligence, space analytics, and a consumer-grade mobile app technology to improve the workplace experience for Fortune 500 companies around the globe. Headquartered in the San Francisco Bay Area, our fast-growing team balances the dynamic energy of a small company with the backing of a global powerhouse. We are looking for a?Product Marketing Manager to join our product team. As a Product Marketing Manager, you will play a pivotal role in driving the success of our connected lighting and IoT products throughout their lifecycle and ensure their successful market adoption. You will collaborate with cross-functional teams, creating compelling marketing campaigns, conduct market research, develop go-to-market strategies, and analyze performance metrics. Your mission is to ensure our products resonate with customers, meet their needs, and stand out in a competitive landscape. If you have a passion for technology, industry experience, and a knack for strategic communication, this role is perfect for you. What You Will Do Product Positioning and Messaging: Study our products thoroughly to identify key features that resonate with our target audience. Craft compelling messages that highlight the value proposition of our products, emphasizing unique features and benefits. Develop clear and concise product positioning statements that differentiates our connected light offerings from competitors. Content Creation and Distribution: Determine the appropriate marketing channels (print, digital, social media) for content creation and distribution. Collaborate with in-house or external writers and content creators to produce high-quality marketing collateral. Manage a content calendar, scheduling the creation and release of each piece of content. Project Management through NPI (New Product Introductions) stage and Budgeting: Outline product timelines for NPI launch and oversee successful project execution. Create and manage budgets related to product marketing activities. Develop and maintain relationships with external vendors whose products or services are essential for our offerings. Sales Enablement: Work closely with the product management team to ensure alignment between product development and marketing efforts. Provide sales and other customer facing teams with the necessary tools, training, and materials to effectively sell our products. Provide sales teams with the necessary resources to effectively sell connected light products Develop training materials, FAQs, and competitive battle cards. Monitor sales performance and adjust strategies as needed. Market Research and Analysis: Stay abreast of industry trends, customer needs, and competitive landscape. Conduct market research to identify opportunities and challenges. Analyze customer feedback, sales data, and market dynamics to inform product strategies. Go-to-Market Strategy: Collaborate with cross-functional teams (product management, engineering, sales, and design) to create effective go-to-market plans. Define launch strategies, pricing, distribution channels, and promotional activities. Ensure alignment with overall business objectives. Product Launch and Promotion: Plan and execute product launches, including coordinating marketing campaigns, events, and collateral. Work closely with sales teams to equip them with product knowledge and sales tools. Develop and manage promotional materials, such as product brochures, videos, and presentations. Performance Metrics and Analysis: Define key performance indicators (KPIs) for product success. Regularly assess product performance, market share, and customer satisfaction. Use data-driven insights to refine marketing strategies. Collaboration and Communication: Foster strong relationships with internal stakeholders, including product managers, engineers, and executives. Communicate product updates, launches, and marketing initiatives across the organization. What will you need to succeed? •Bachelor's /master's degree in marketing, business, or related field •5+ years of solid industry experience in product marketing or related roles. •Alliance and ecosystem exposure will be a significant advantage. •Connected lighting industry experience is necessary. •Demonstrated experience in marketing technical products, preferably in the lighting or technology industry. •Strong analytical skills and ability to translate data into actionable insights. •Excellent communication, presentation, and project management skills. •Passion for innovation and staying ahead of industry trend •Proven ability to work closely with product management teams. •Bonus Points for experience in an IoT and/or SaaS business with complex hardware and software components deployed across diverse environments. •Must be eligible to work in Canada without sponsorship.
