Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.
When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.
Join Visa: A Network Working for Everyone. Job DescriptionCome join Visa to play a pivotal role in enhancing our brand presence and engagement across various social media platforms. You will be responsible for developing and implementing social media strategies that align with the company's goals, promote our products, and cultivate a positive online community. The successful candidate will be a creative thinker, a strategic planner, and possess a deep understanding of social media trends and analytics.
Main Responsibilities · Lead the overall Social Media Marketing strategy, formulate and execute comprehensive social media strategies to increase brand awareness, engagement, and loyalty.
· In-depth knowledge of major social media platforms (e.g. Facebook, Instagram, TikTok, Twitter, Linkedin, etc) and their respective best practices
· Collaborate with cross-functional teams to align social media initiatives with overall business objectives.
· Insight into consumers behavior and preferences in the context of social media interactions.
· Develop in partnership with agencies compelling and shareable content tailored for each social media platform
· Oversee the creation of visual and written content that resonates with our target audience
· Foster a positive online community by actively engaging with followers, addressing inquiries, and managing feedback.
· Collaborate with internal and external partners, including influencers, to amplify campaign reach
· Analyze regular reports with key insights for optimization, build recommendations and learning agenda.
· Utilize social media analytics tools to track and measure the performance of campaigns and overall social media presence.
· Stay abreast of emerging trends in social media and identify opportunities for innovation
· Test and implement new features and tools on social media platforms to enhance our digital presence.
· Understand of social media crisis management in the context of social media and the ability to respond effectively to challenging situations.
· Understanding of customer experience principles and the ability to translate into social media strategies.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs. Qualifications• Minimum of 3-5 years of experience in relevant roles in social media management or digital marketing.
• Demonstration of past successes in planning and executing social media campaigns that have increased brand visibility and user engagement
• Strong experience in proactively managing online communities, demonstrating the ability to build positive relationships with the audience
• Experience in using social media analytics tools to assess performance and adjust strategies based on results.
• Track record of effective collaboration with internal and external teams, including creative, marketing, and customer service teams
• Experience in effectively managing crises in social media environments, with the ability to respond quickly and positively
• Preferably, previous experience in brands that target GenZ, agile companies with start up spirit.
• Experience in identifying, collaborating, and managing relationships with influencers to amplify brand presence. Extensive knowledge of influencers trends and profiles.
• Previous experience focused on improving customer experience through social media interactions.
Additional InformationVisa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
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