E-Commerce Manager

Role Overview:

The E-commerce Director will lead our online commerce operations, focusing on product discovery, category management, site optimization, and online marketing strategies. This role is critical in driving the strategic direction and growth of our e-commerce presence.

Key Responsibilities:

Develop and implement strategies for product discovery and category expansionEnsure a robust offering in both the width and depth of product categoriesPerform market surveys and competitive analysis to inform pricing strategiesDefine product offerings, including SKU nomenclature for parent and child relationships, and optionsOversee the sitemap structure with an emphasis on SEO and SEM for long-tail organizationCoordinate site builds and provisioning, including the integration of content assets (graphics and copy)Ensure the website provides a user-friendly experience, focusing on staging and presentation of offeringsSpearheaded the development and execution of online marketing strategies across various channels including SEO, SEM, social media, and alternative channelsManage the construction, tracking, and optimization of SEM campaignsCoordinate the creation and distribution of marketing and policy-related contentUtilize analytics to drive site improvements and optimize user engagement and conversion ratesRegularly review performance metrics and adapt strategies to maximize resultsLead a team of marketing, product management, and IT professionals in the execution of e-commerce activitiesCollaborate with other department heads to align e-commerce strategies with overall business goals

Required Qualifications:

Bachelor's degree in Business, Marketing, IT, or a related fieldProven experience in e-commerce leadership, preferably in a similar industryStrong understanding of SEO, SEM, and online marketing strategiesExperience in website management and digital content creationExcellent analytical abilities to gauge the usability of the web environment and optimize performance

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