BUILD SOMETHING BIGGER THAN YOURSELF The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
How you will contribute to our magical experience?: We are looking for a qualified and analytical professional to join our team as a Consumer Insights Jr Analyst. In this position, you will be responsible for conducting market research, whereby it is important to have knowledge of quantitative and qualitative market research methodologies and an analytical profile. In addition, you will analyze the overall market landscape of advertising sales in the streaming business. The ideal candidate will give support to the Revenue direction by coordinatig adhoc studies, delivering adhoc quantitative and qualittative analysys for internal and external clients. The Jr Analyst Consumer Insights will be responsible for: Manage qualitative and quantitative projects with agencies and in house. From writing briefs and selecting methodologies to analyzing and creating the final presentation.
Answer requests from internal customers, interpreting the appropriate data, and communicating the results effectively.
Track, interpret and compile findings from various research sources (syndicated, social listening, primary research, etc.) on industry and consumer trends and communicate to key business customers to enhance the value of our sales strategies.
Keeping abreast of trends and developments in the streaming market and the advertising business.
Identify patterns, correlations, and trends in platform consumption.
Develop strong relationships with cross-functional partners in advertising sales and be a business partner to understand consumers and recommend insights that enhance the advertising business.
Work with external vendors and effectively collaborate with them to successfully complete and deliver insights projects.
What we need from you tobe part of this story: 1+ year of experience in similar roles.Bachelor's degree in a related field (e.g., Data Science, Business Analytics, Statistics, Economics, Sociology).Experience in analytical functions and knowledge of market research methodologies.Knowledge of SQL and Excel for data manipulation and analysis (is a plus)Excellent presentation skills with the ability to convey complex data in a clear and concise manner.Interest/experience in market research and Digital MetricsKnowledge of basic and specialized computer tools (TGI, IBOPE Media, Comscore).Additional Information: At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.
"You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality."Walt Disney
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