WHO WE ARE Looker is on a mission to bring better insights and data-driven decisions to every business. Everything we do is aimed at making sure our customers love every aspect of Looker, from our products and technologies to our ease of doing business and our support. We are looking for curiously brilliant individuals to join our team as we reinvent data analytics. Get data-driven and see yourself at Looker.
WHAT WE'VE GOT GOING ON
As the Demand Generation Manager you will use your marketing expertise and creativity to define and execute the online events strategy, drive campaigns, and sales plays for Looker, in line with the global and regional sales and marketing strategy.
Your goal is to optimize and scale key marketing programs such as webinars, email marketing, and campaigns, while working closely with marketing leadership & teams, to ensure programs execution is flawless and performance is optimized.
The ideal candidate will have hands-on demand generation and marketing operations experience at a fast growing B2B software company, be a creative thinker who is passionate about data, thrives on owning a marketing program/process, a collaborator, and love working with sales teams.
WHAT WE NEED YOU TO DO
Develop, execute and monitor email lead webinars, landing pages, and other relevant activities, aligned with the buyer’s journey (top and mid funnel) that drives demand for Looker’s products
Collaborate with marketing team members, sales, and sales operations to maintain a data-first approach to continually measure and optimize performance and improve conversion and ROI
Work with our marketing stack (e.g., Marketo, SFDC, ON24) for accurate program execution, including sourcing, attribution, nurturing, routing to sales development, understanding conversions, analyzing the results, and thus improving the program
Work closely with third-party vendors on the development and execution of demand programs
Monitor and analyze lead flow and provide regular reporting on conversion and campaign effectiveness with a focus on funnel optimization to drive SQLs and revenue
Conduct ongoing research on the latest technologies and best practices in demand generation to help inform effective digital strategies for Looker
WHAT YOU BRING TO LOOKER
3+ years of marketing experience in B2B software companies that focused on digital as their primary mechanism for demand generation
Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments.
Ability to thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, and not afraid to take risks.
Ability to get stuff done and execute quickly while continually improving processes with an orientation to details and high quality.
Exceptional communication and collaboration skills
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