Paid Media Specialist Google Ads

Main Responsibilities- Execution of advertising strategy with the ultimate goal of achieving clients' advertising objectives.- Creation of new ad campaigns based on instructions / strategy.- Ongoing optimization to gradually improve campaign-level performance.- Perform audits of ad accounts, based on detailed internal guidelines.- Research and keep up to date on industry trends and developments.- Design and perform A / B tests to increase ad performance.- Perform keyword research- Perform competitive analysis and market research to identify improvement opportunities for the campaigns.- Flag underperforming campaigns, ad groups, etc. if underperforming of if performance fluctuates drastically.- Document all actions and maintain a clear record of account changes.- Summarize activities and provide strategic insights for the purpose of client reporting.- Access to a quiet and professional work environment, as well as reliable internet connection, that will allow to participate in video meetings and perform all tasks effectively.