Vice President, Digital Marketing - Technology Company Summary. Is This For You? Workwolf is a North American Technology company with itsmarketing team based in Buenos Aires, Argentina.Using the latest technology to successfully solve decade-long employment market problems, the company is set to scale exponentially having established a base of 75,000 users, 60+ customers and a subscription price that starts at $499.00/ month.
Why Work With WORKWOLF Product Market fit, R&D, back-end product creation, testing and the commercial release in late 2021 have all been done. The grind of getting through the gauntlet of start-up is over, now it's time to scale and you will have a critical role in helping to launch the company into its phase of exponential growth and to establish a network effect for the double-sided market that WORKWOLF plays in.
WORKWOLF has a world-class team of developers, product designers, sales leaders and marketers. You will work closely with the the founders and your team to establish lead generation strategies, develop loyal and influential communities who support the technology, and will be soley responsible for driving the execution of your plans through to completion, tracking every step of your success or failure and learning as you go.
You'll enjoy a flexible work environment, where we don't clock hours, we clock results
WORKWOLF'S technology has been recognized globally. In 2022, WW was awarded the only Canadian seat at Zurich, Switzerland's KickStart Accelerator, in 2021, WW won the Start-Up Innovation Award in Paris at Europe's biggest Tech Conference and in 2020, WW won the Transformational Platform Award in at Global event of the Enterprise Blockchain Awards
WORKWOLF is supported by and venture-backed having 4 of North America's most notable VC's financially help togrow and establish the company as a market leader.
Position Overview: As the VP of Marketing, you'll be responsible for developing and implementing strategic marketing initiatives to drive NEW CUSTOMER ADOPTION & SALES. You will develop and implement the following and more:
Digital Referral Programs
Warm inbound customer lead programs & initiatives
Channel partner expansion strategies and projects
Brand awareness campaigns and creating a community of raving fans and WORKWOLF supporters
You will lead a team of marketing professionals and collaborate with cross-functional teams to execute integrated marketing campaigns that align with our business objectives.
Key Responsibilities: Develop and execute marketing initiatives to help the sales functions achieve or exceed monthly sales objectives.
Lead and mentor a team of marketing professionals, fostering a collaborative and results-driven culture.
Collaborate with cross-functional teams to develop and execute integrated marketing campaigns across multiple channels, including digital, social media, email, and events.
Analyze market trends and customer insights to identify opportunities for growth and innovation.
Track and report on key performance metrics, including campaign performance, lead generation, and ROI.
Manage marketing budget and allocate resources effectively to maximize impact and ROI.
Qualifications: Bachelor's degree in Marketing, Business, or related field; MBA preferred.
Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role.
Superior proficiency in English, both oral and written, is essential.
Experience in B2B marketing is required.
Previous experience working at a tech company, preferably in a startup environment, is highly desirable.
Proven track record of success in developing and executing marketing strategies that drive measurable results. You must be able to explain clearly how your creativity, execution and leadership, got you the results you were expecting
Strong leadership and management skills, with experience leading and mentoring a team.
Entrepreneurial mindset with the ability to thrive in a fast-paced, dynamic environment.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Analytical mindset with the ability to analyze data and translate insights into actionable strategies.
We thank all applicants for their interest, but only those selected for an interview will be contacted.
Workwolf is an equal opportunity employer.
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